About

A person. Which already narrows the field quite a bit. Not a philosopher. Not a journalist. Not a designer. Not a professional writer. And above all, not someone who has found the answers. I’m simply a curious person who likes to observe what’s going on around me, write, develop ideas, and look at things from different perspectives. I’m interested in people and their contradictions. Society. Power. Relationships. Our beliefs and that extraordinary ability we have to quickly turn them into certainties. I like irony. And sarcasm even more. Maybe because every now and then it manages to lay a contradiction right before our eyes without needing to write ten paragraphs. Although, as this site shows, I can’t always resist writing those ten paragraphs.

There’s inevitably someone behind ReflectionChic. But I prefer to stay in the background a bit. No pensive photos in front of a bookshelf. No résumé. And no story in which every experience of my life suddenly seems to have inevitably led me to create this site. I’m not the content. The content is the ideas, the questions, the stories, the designs, and—hopefully—the conversations that will arise from all of this.

Because Reflection comes first. Thinking. Questioning. Being curious. Changing perspectives. Chic comes second. The image, the design, and the way certain ideas can emerge from the mind and become something visible. The logo simply makes it clear which of the two comes first. With little diplomacy.

ReflectionChic isn’t here to convince you, teach you something, or tell you what to think. It prefers to put something on the table. A question in THINK. A story in READ. An idea to wear in WEAR. Then we can agree. Or not. We can change our minds. Or stay exactly where we were. But if, in the end, we’ve looked at something from a different perspective or understood a little better why someone else sees it differently, I’d say it didn’t go too badly. In an age of monologues, even a conversation can be a small act of rebellion.

Bring another point of view.