Wear

WEAR is currently the most developed part of ReflectionChic—at least creatively speaking. There are already hundreds of mockups, many accompanied by the thought, the provocation, or simply the idea that gave rise to them. They aren’t products waiting to be added to a shopping cart. They are visual ideas. Some are serious. Some are ironic. Some are sarcastic. Some address social or political issues without intending to become propaganda. Others speak to passions, people, everyday life, or things that probably didn’t deserve a T-shirt.
And yet, here we are.

The starting point isn’t: “Let’s make a T-shirt.”
It’s rather: “Is there an idea worth bringing to light?”
If the answer is yes, then comes the design.
The T-shirt thus becomes a small public space that we carry around with us. It can make people smile, pique their curiosity, irritate them, or elicit my favorite reaction: “What does that even mean?”
Perfect.
Because a T-shirt can say something without opening its mouth. And, if it really works, it can get someone else to open theirs.
“Cool.”
“Absurd.”
“I disagree.”
“Where’d you get that?”
“Are you serious?”
All acceptable responses. WEAR aims to bring ReflectionChic off the screen: onto the street, into a café, onto a bike, to the airport, and even to work—where permitted. If a T-shirt can get two people talking, it’s already done a lot for a piece of cotton.
Wear a thought. Start a conversation.

With hundreds of mockups, simply listing them one after another would be a surefire way to never reach the bottom of the page. After the thirteenth T-shirt, even my mom would probably lose interest. So it’s better to have a few different sections to explore.